Although competitor prices on phones tend to drop off substantially over time, especially as it relates to the release of the next model, the same cannot be said of Apple devices.Ī closer look at resale values by the numbers Yet to their dismay, these bargain hunters were in for a rude awakening. With prices starting at $699 and going all the way up to $1099 with the iPhone Pro Max version, it was expected that many consumers would flock to the secondary market, searching for deals on “last year’s” models. On 10 September 2019, Apple unveiled its much-anticipated iPhone 11 lineup, sporting new colours, an impressive dual-lens camera, enhanced durability features, and a more robust A13 chip. The change of the seasons wasn’t the only major event in the fall of 2019. But why is that? Rising prices and no sign of demand slowing down One of the often-cited benefits of purchasing an Apple product is its innate ability to hold its value so well on the secondary resale market. Take the Apple brand and its product as an example. When it comes to technology, getting the best “value” isn’t just about the price at the register.
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